Best forex crm dubai
Thank you for continuing to trust us with everything FinTech! Everyone already knows it: As McKinsey explains, focusing on these single touchpoints misses the bigger picture: Compiled by many single actions arranged on a timeline, the trader journey is often complex to comprehend.
With best forex crm dubai right questions in hand and the right tools to analyze online behavior, brokerages can receive the correct interpretation of the trader story, which leads to valuable insights and actions that eventually contribute to higher conversions and continued trading.
In order to gain an edge in this fiercely best forex crm dubai industry, brokerages need to be able to quickly answer vital business questions such as:. To answer such critical business questions, all trader actions data from across the different data points is collected and joined together. The raw event data of user actions are the building blocks to a deep understanding of trader behavior. Data might originate from the ad clicked before coming through to the registration page, or from the first trading steps all the way to the CRM.
Moreover, each data or session might be attached to a separate user identity. To analyze the trader journey as a whole, those different datasets must be joined under a single unified best forex crm dubai identity. Based on these capabilities, behavioral analysis of the data can shed great insight on the complex trader journeys to conversion and retention, allowing brokerages to react in real-time to maximize trader engagement.
Advanced analytics can help identify the valuable traders based on their actions and build trader segments, such as whales those traders who have a high likelihood of higher retention and higher deposits. On the other hand, brokerages can identify the typical behavior of those best forex crm dubai to churn, the one-time traders. These are the types of insights a platform can only glean over time, by gathering raw data collected from massive traffic which is then analyzed using funnel analysis, path analysis, and cohort analysis to compare behaviors and find patterns that are revealed when observing actions over time.
And by identifying these trader profiles in real-time, businesses can focus on optimizing the profiles most likely to maximize their ROI. It is then possible to integrate this information with data from marketing campaigns as well as financial data about chargebacks to gain a more accurate understanding of these trader profiles. If traders who are considered whales have high chargeback best forex crm dubai in a trading platform, then they are costly, and should not be considered a source of top revenue for the business.
But the only way to know whether or not these traders are valuable is by joining raw data from these different platforms to gain a better understanding of the complete trader journey. Once brokerages understand which traders are valuable, advanced analytics can show the top marketing channels or trading assets for that best forex crm dubai platform. Brokerages can use this more accurate understanding about trader behavior to adjust their marketing campaigns to focus on the most successful trading assets, channels or affiliates.
The ability to understand which trading asset is most popular for each trader is especially valuable for foreign exchange brokerages. Not all traders make it to deposits, which is why being able to identify traders most likely best forex crm dubai make a deposit is extremely valuable to brokerages.
Brokerages should focus their efforts to optimize the numbers and best forex crm dubai of these Best forex crm dubai. This combined line and bar graph, below, joins and integrates marketing best forex crm dubai payment data over the entire month of March using advanced analytics to display the number of leads green in contrast to the rate of deposits blue.
We can see that in the middle of March, there were over 1, leads but a less than 1. Drilling down further can reveal even greater insights. By querying the number of traders that joined per day over a four-day period and how many days they waited to make a first-time deposit, brokerages can best forex crm dubai a better understanding of which marketing campaigns were more successful in driving FTDs.
Forex is one of the most competitive and expensive industries to compete in. One of the best ways of gaining an edge over your competition is by having a better understanding of your trader behavior. This ability to receive a more holistic view of the trader journey, and the ability of brokerages to react in real-time to these insights, is what will drive the future of online trading.