Disney magic band customization options trading
If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip Silicon Valley and book a ticket to Orlando. Go to Disney World. Then, reserve a meal at a restaurant called Be Our Guest, using the Disney World app to order your food in advance. The restaurant lies beyond a gate of huge fiberglass boulders, painstakingly airbrushed to look like crumbling remnants of the past.
Crossing a cartoon-like drawbridge, you see the parapets of a castle rising beyond a snow-dusted ridge, both rendered in miniature to appear far away. The Gothic-styled entrance is teensy. Such pint-sized intimacy is a psychological hack invented by Walt Disney himself to make visitors feel larger than their everyday selves. Neither will mention that, by some mysterious power, your food will find you.
After a few minutes, he settles into his chair without actually sitting down, as kids often do. Soon, their food arrives exactly disney magic band customization options trading promised, delivered by a smiling young man pushing an ornately carved serving cart that resembles a display case at an old museum.
This is by design. The family entered a matrix of technology the moment it crossed the moat, one geared toward anticipating their whims without offering the slightest clue how. Disney magic band customization options trading MagicBands, tech-studded wristbands available to every visitor to the Magic Kingdom, feature a long-range radio that can transmit more than 40 feet in every direction.
The hostess, on her modified iPhone, received a signal when the family was just a few paces away. The kitchen also queued up: Two French onion soups, two roast beef sandwiches!
When they sat down, a radio receiver in the table picked up the signals from their MagicBands and triangulated their location using another receiver in the ceiling. The server—as in waitperson, not computer array—knew what they ordered before they even approached the restaurant and knew where they were sitting. This is particularly true of context-aware technology. Just consider how little anyone seems to mind now that the Google Maps app mines your Gmail.
The utility seems so obvious, your consent has simply been assumed. The same idea is taking hold at Disney World: How did they find our table? It was his sandbox. Disney wanted people to move in and live with technologies the rest of us could barely imagine. But not in the way he imagined. The design of the bands themselves teach users how they work. Access points have an encircled Mickey logo which matches that of the bands, showing that they can be touched together for access. The MagicBands look like simple, stylish rubber wristbands offered in cheery shades of grey, blue, green, pink, yellow, orange and disney magic band customization options trading. Inside each is an RFID chip and a radio like those in a 2.
The wristband has enough battery to last two years. It may look unpretentious, but the band connects you to a vast and powerful system of sensors within the park.
Part of the trick lies in the clever way Disney teaches you to use them—and, by extension, how to use the park. It begins when you book your ticket online and pick your favorite rides.
For kids, the MagicBand is akin to a Christmas present tucked under the tree, perfumed with the spice of anticipation. If you sign up in advance for the so-called "Magical Express," the MagicBand replaces all of the details and hassles of paper once you touch-down in Orlando.
Express users can board a park-bound shuttle, and check into the hotel. They don't disney magic band customization options trading to mind their luggage, because each piece gets tagged at your home airport, so that it can follow you to your hotel, then your room. Once you arrive at the park, there are no tickets to hand over. If you've opted in on the web, the MagicBand is the only thing you need.
This is just what the experience looks like to you, the visitor. Which makes it exactly the type of thing Apple, Facebook, and Google are trying to build. Disney is thus granted permission to explore services that might seem invasive anywhere else. Disney shrouds its creative process in secrecy. This is both strategic and cultural: Piecing together their origin required more than two dozen interviews with executives at Disney and with designers and engineers who worked on the project but could speak only anonymously due to non-disclosure agreements.
Though the team behind this sprawling platform eventually swelled to more than 1, people, the idea started years ago with a handful of insiders. Everything was wound together. Within the company, this cascade of new technologies, and the dream of overhauling the park, thrilled some and threatened others, who fretted over the sheer complexity of it all.
The Fab Five drew particular inspiration from the then-nascent wearables market. The possibilities seemed nearly endless. They were especially intrigued by the Nike SportBand, a FuelBand predecessor that synced with a heart rate monitor and a pedometer in your shoe and fed data to a wrist-mounted display. What if Disney did disney magic band customization options trading like that, the Fab Five thought. What if a band could be the key that unlocked everything at Disney World?
They assembled Frankenstein-like mock-ups using spare parts cribbed from hardware catalogs and torn-down gadgets. The team debated whether visitors would unlock the experience with a band, a lanyard, or even a Mickey Mouse hat. Their vision finally began lurching off the workbench in the first months ofin a decommissioned theater that once hosted the Mouseketeers Live Show. The Fab Five were stationed in an area of the park designed to evoke a studio disney magic band customization options trading.
The building itself looked a bit like a small-town movie house in the s, complete with a marquee framed in bright lights. It was fronted with broad windows that had been blacked out, and the place appeared to be closed. The benches out front offered a quiet place where harried parents could rest for a moment, then yell at pouting children: We came 3, miles to get here, and you will have a good time!
Tucked away disney magic band customization options trading a vestibule behind the glass, within earshot of those unsuspecting visitors, were 30 or so designers and engineers arrayed at makeshift desks, highly stressed and occasionally hung over from a night spent drowning their frustrations.
Everyone suspected it was part of the same system cooling guests at Toy Story Midway Mania next door. And messing with that thermostat was tantamount to sending a cash cow to the slaughterhouse. Despite the conditions, the work inched forward. Great swathes of MyMagicPlus—the MagicBands and their readers, along with pieces of the web portal for making ride reservations—already worked.
The bands themselves had been designed, as had the kiosks that would light up with a pleasing chime anytime you swiped. The band looks simple enough: But if the band is meant for a child, a parent simply peels away that gray outer edge. Adults can wear it as is, intact. Everyone is equal in the park, and everyone is welcome.
It took one engineer six months to get the tear-away channel just right: Meanwhile, the readers had to be intuitive enough for people to instantly disney magic band customization options trading how to use them. The design has a novel and clever cue: Simply touch the circled Mickey icon on the band to the circled Mickey icon on the reader.
When everything works, the reader flashes green and emits a pleasing tone; if something goes wrong, it glows blue—never red. Red lights are forbidden at Disney, as they imply something bad happened.
Nothing bad can happen at Disney World. Beyond the vestibule, through a set of double doors, was a sound stage with a full-scale demo of the revamped Disney World experience.
It was a cavernous space covering 8, square feet, with foot disney magic band customization options trading. The dress rehearsal worked. People like CEO Bob Iger and Pixar board-member John Lasseter, who was new to Disney and on a path toward reinventing its animation studio, were led through a two-hour tour that unfurled according to a fastidious, continuously refined script.
What followed was two years of grinding work disney magic band customization options trading a scripted prototype into disney magic band customization options trading real-world performance, then another 18 months rolling it out in the park. Today the soundstage has been disassembled. By the summer ofwhen MagicBands first trickled into public tests, they would change almost every detail of the meticulously plotted choreography that rules Disney magic band customization options trading World itself.
Inside Be Our Guest, the restaurant where your food manages to find you, without you ever having to ask. Tom Staggs has the ramrod posture, trapezoidal jaw, and friendly face of a former varsity star you encounter at your high school reunion. Here, beneath a speckled drop ceiling, at a long folding table, in a room that looks like its been set for a PTA meeting, you can imagine the park breathing people in, breathing data out.
He was the one who had to sell Iger and the Disney board on MagicBand. Like many corporate bigwigs, he has a talent for hiding radical ideas in disney magic band customization options trading cloak of suave common sense calibrated to calm Wall Street. But every sentence he utters seems to be a koan that encapsulates years of teeth-gnashing about the ever-expanding borders of high technology. If we can get out of the way, our guests can create more memories.
It used to be that those passes were issued at the rides themselves, and stamped with a designated return time. You had to be there when it opened, because passes went quickly and unless you were a scheduling savant, it was hard to hold passes for more than one ride at a time.
You can see why he—and Disney magic band customization options trading be so keen on the bands. Then you can be freer to experience the disney magic band customization options trading more broadly. People spend less time in line. It also allows Disney to optimize employees.
A special high intensity UltraViolet UV light printer is used to instantly dry a. If guests want their name on the bands they can disney magic band customization options trading it, but it will take the place of the graphics on the hole side of the band unfortunately. The UV printer is not able to print any graphics near the Mickey head design on the top of the band at this time, whereas graphic bands you buy on the store shelves do have elements printed all over the entire band.
This is evidence that the printing and production techniques for creating graphic MagicBands must be different between On Demand and On Shelf bands. I will have pictures of all of them up soon, but so far there are no drastic design changes or new designs. A revamp and redesign of this specific page is coming. In the meantime, please click the appropriate links to see new designs that have recently come out below.
Click here for details. More original designs have moved over to MagicBand 2. Black is now a color option at stations, with yellow being removed temporarily. Happily Ever After Fireworks: Click here for the designs and full rundown. Two designs for the Disney magic band customization options trading of the Caribbean: Two designs for the Disney Pixar movie Cars 3: Everything was switched over to MagicBand 2 on April 14th, Get a full rundown of all of the designs by clicking here.
These were known to be at the Disney Springs station. They were also available at the Magic Kingdom station as well. There are a number of new designs rolling out through the summer ofand this time the designs will be limited releases to just 30 days each. Designs will continue to roll out of the 1st and 15th of every month most likely through the end of August. The Limited Release graphic has been updated to be inside of a Death Star icon. This set features just one character; BB Disney magic band customization options trading some guessing, you could possibility figure out what the next set of five bands will look like on the August 1st, release date and beyond.
Three designs for Star Wars: These are the first bands to ever feature an actual person rather than animation. Orange Bird is identical to the Open Edition band already available on the shelves, but the E-Ticket band is a brand new design:. The Star Wars Launch Bay is a temporary store, character meet-and-greet, and walk-through attraction that will be at Hollywood Studios until the new Star Wars Land is disney magic band customization options trading in the coming years.
There are only two designs that we have seen before Luke and Stormtrooperand all of the others are new! I hope Disney can stop doing this at some point in the future. Here are designs that were available on the shelves previously. Some are very slightly different, like Hocus Pocus not having any writing on it, or no graphics near the Mickey head on the top disney magic band customization options trading the band, but the designs are essentially the same.
The Stitch band graphics are on opposite sides of the current On Shelf band:. Allen - This is an disney magic band customization options trading collector site not associated with Disney in any way. Here is how Disney describes MagicBands and their printing areas: Designs — January 28th, More original designs have moved over to MagicBand 2. Designs — January 27th, Black is now a color option at stations, with yellow being removed temporarily.
Designs — January 6th, runDisney Marathon 25th: Designs — November 20th, Frozen Sweater: Designs — May 22nd, Disney magic band customization options trading designs for the Pirates of the Caribbean: Designs — September 5th, These Mickey and Minnie Mouse designs with the castle appeared around early September Designs — June 1st, through the summer There are a number of new designs rolling out through the summer ofand this time the designs will be limited releases to just 30 days each.
Here are the official names of these: Designs — April 15th, Three designs for Star Wars: Orange Bird is identical to the Open Edition band already available on the shelves, but the E-Ticket band is a brand new design: This design is already on the shelf, but has been slightly altered: The Stitch band graphics are on opposite sides of the current On Shelf band: